Stanley Brand Mentioned in Eater Article | Our Cups, Ourselves
Recently featured in an online Eater article, the Stanley 40oz Adventure Quencher proves to have made quite a splash.
The Stanley Brand is a 100 year old brand that has always been well known amonst outdoor enthusiasts, but has also recently enjoyed immense popularity on social media as a reliable and trendy water or coffee tumbler.
Below is a quote from the article.
According to Terence Reilly, global president of Stanley, the brand really began to see an uptick in its drinkware sales about two or three years ago. “Our 100-year-old brand is known among outdoor aficionados, but we started to see a lot more folks using our drinkware at home or in the garden after yoga, not just on the campground,” Reilly says. “It’s amazing, because that fandom has grown almost completely organically, through a lot of word-of-mouth reviews, influencers posting about them on their own, and then they started selling out within minutes or hours of when we drop our latest colors.”
You can read the entirety of it here.