McDonald’s Sundae Cup & Lid Wins ‘Bio-Based’ Sustainability Award
McDonald’s plastic-free sundae cup and cold cup lid, which was jointly developed by HAVI and Huhtamaki, has won the ‘Bio-Based’ category at the 2021 Sustainability Awards, hosted by Packaging Europe.
The product is made from 100% wood fiber, without any plastic additives, and has been formulated for use with ice cream and a broad range of sauces and toppings. The new product is initially being introduced by McDonald’s in Europe.
The need was to replace an existing, brand-iconic, plastic package made from non-renewable materials. The Circular design addresses the consumer (and increasingly legislative) demand for a switch to renewable materials by using tree fiber from sustainably managed forests. It can be recovered in existing paper streams, have the high-value material within it captured, and then recycled.