A leading QSR looked to grow dinner daypart share in Northern Asia with rice-based entrees and needed a fast, efficient packaging solution to deliver the right experience.
A leading QSR chain wanted to introduce rice-based entrees in Northern Asia to grow the dinner daypart. They needed a short-term packaging solution that allowed for effective containment and they needed it in less than three months. In addition, they wanted a longer-term solution that offered a more consumer-centric approach.
HAVI planned a two-step functional packaging approach for both the short- and long-term. The first packaging was delivered in less than three months allowing the restaurant to quickly launch. For the longer-term solution, HAVI analyzed the chain’s consumers and their preferences for a dinner experience. They harnessed these insights to create new packaging that encourages meal sharing but maintains product integrity and quality.
HAVI leveraged their design team and extensive supplier network, to gain speed of entry to the market.
The two-stage approach allowed the QSR to learn and adapt with limited investment on the front end.
Modular packaging allows customers to share food and in a way that feels comfortable and familiar.