A leading QSR looked to grow dinner daypart share in Northern Asia with rice-based entrees and needed a fast, efficient packaging solution to deliver the right experience.
A leading QSR chain wanted to introduce rice-based entrees in Northern Asia to grow the dinner daypart. They needed a short-term packaging solution that allowed for effective containment and they needed it in less than three months. In addition, they wanted a longer-term solution that offered a more consumer-centric approach.
![Rice based entrees in to go containers](/sites/default/files/2020-11/rice%20to%20go%201.jpg)
HAVI planned a two-step functional packaging approach for both the short- and long-term. The first packaging was delivered in less than three months allowing the restaurant to quickly launch. For the longer-term solution, HAVI analyzed the chain’s consumers and their preferences for a dinner experience. They harnessed these insights to create new packaging that encourages meal sharing but maintains product integrity and quality.
![Rice based entree in to go containers](/sites/default/files/2020-11/rice%20to%20go%202.jpg)
HAVI leveraged their design team and extensive supplier network, to gain speed of entry to the market.
The two-stage approach allowed the QSR to learn and adapt with limited investment on the front end.
Modular packaging allows customers to share food and in a way that feels comfortable and familiar.