Redesigned packaging and improved product assembly process reduces material costs and eliminates customer complaints.
A leading QSR chain received regular complaints about under-filling and missing accompaniments for one of its dairy products. They realized the product’s packaging design was the barrier to delivering an accurate experience to the customer.
![yogurt parfait](/sites/default/files/2020-11/parfait.jpg)
To avoid changing the portion size, HAVI proposed a new, smaller cup and lid design and modifications to the assembly process to ensure customer expectations were met. The new cup better accommodated the portion size and its lid included a tab on the side to hold a utensil and topping packet. When crew members pre-assembled the product, they could attach the utensil and topping to the lid thus saving time and improving accuracy.
![parfait in a to go package](/sites/default/files/2020-11/parfait%20packaging.jpg)
By reducing the size of the cup, the QSR was able to save $500,000 in material costs each year.
By attaching the utensil and topping to the product during pre-assembly, restaurant crews improved speed of service, accuracy and efficiency.
Complaints dropped as a result of the new optimized cup, redesigned lid and improved assembly process.