Redesigned packaging and improved product assembly process reduces material costs and eliminates customer complaints.
A leading QSR chain received regular complaints about under-filling and missing accompaniments for one of its dairy products. They realized the product’s packaging design was the barrier to delivering an accurate experience to the customer.
To avoid changing the portion size, HAVI proposed a new, smaller cup and lid design and modifications to the assembly process to ensure customer expectations were met. The new cup better accommodated the portion size and its lid included a tab on the side to hold a utensil and topping packet. When crew members pre-assembled the product, they could attach the utensil and topping to the lid thus saving time and improving accuracy.
By reducing the size of the cup, the QSR was able to save $500,000 in material costs each year.
By attaching the utensil and topping to the product during pre-assembly, restaurant crews improved speed of service, accuracy and efficiency.
Complaints dropped as a result of the new optimized cup, redesigned lid and improved assembly process.