New clamshell packaging takes consumer packaged goods approach to a QSR product to differentiate a delicious menu item.
A leading QSR needed a clamshell package with a waterfall window to highlight the quality and fresh appearance of a bakery item and could withstand the rigors of production and distribution as well as extreme variances in temperature.
HAVI designed a paperboard clamshell with a front-facing “waterfall” window that can operate on automated filling and packing lines while withstanding freezing, storing and distribution as well as storage, thawing and reheating. The design enables easy closing at the bakery and easy opening and re-closing for the consumer.
The attractive and durable packaging can be used on an automated packing line, with multiple manufacturing steps at multiple bakeries.
By designing a clamshell that allows pre-packaging, the QSR gained efficiencies, decreased product handling and improved service times. By consolidating different bakeries’ spend, HAVI could offer lower pricing for the clamshells.
The pre-made frozen product can be stored for a longer period of time eliminating fresh product waste that occurs with baked goods.