Unique clamshell design helps QSR chain showcase (and protect) a new premium menu item.
A leading QSR chain wanted to introduce a new flatbread wrap and needed a package that allow for in-line food preparation directly in the package and could maintain food integrity from preparation through consumption.
![to go packaging](/sites/default/files/2020-11/clamshell%201.jpg)
Consumer insights revealed that clear plastic packaging is associated with a more premium product. HAVI partnered with a strategic supplier to design a flat-hinged, convertible clamshell made from clear polypropylene. The packaging showcases the product while functioning like a plate when opened. It facilitates faster in-line food preparation, enhances the dining experience, and protects the food inside.
![to go packaging](/sites/default/files/2020-11/clamshell%202.jpg)
The design allows the package to lay flat and slide quickly down the prep table for assembly. The one-step closing process closes both the sandwich and the clamshell, reducing assembly time by 20%.
The clear clamshell with debossed logo conveys a premium image while the functional design affords a plate-like dining experience that aligns with the QSR’s brand.
By reducing the thickness of the package, the QSR chain was able to save 15% in material costs.