Unique clamshell design helps QSR chain showcase (and protect) a new premium menu item.
A leading QSR chain wanted to introduce a new flatbread wrap and needed a package that allow for in-line food preparation directly in the package and could maintain food integrity from preparation through consumption.
Consumer insights revealed that clear plastic packaging is associated with a more premium product. HAVI partnered with a strategic supplier to design a flat-hinged, convertible clamshell made from clear polypropylene. The packaging showcases the product while functioning like a plate when opened. It facilitates faster in-line food preparation, enhances the dining experience, and protects the food inside.
The design allows the package to lay flat and slide quickly down the prep table for assembly. The one-step closing process closes both the sandwich and the clamshell, reducing assembly time by 20%.
The clear clamshell with debossed logo conveys a premium image while the functional design affords a plate-like dining experience that aligns with the QSR’s brand.
By reducing the thickness of the package, the QSR chain was able to save 15% in material costs.