New Double-Wall Fiber cup achieves company sustainability milestone, increases cost savings and enhances customer perceptions.
McDonald’s sought to overhaul its foam coffee cups based on customer insights and a need to align supplier practices with sustainability goals.
![people drinking out of Styrofoam cups](/sites/default/files/2020-11/styrofoam%20cups.jpg)
McDonald’s tapped HAVI to initiate, manage and implement the conversion of McDonald’s foam cup to a renewable resource with the optimized double-wall fiber hot cup. The cup also had to be cost-effective and easily deployed to more than 14,000 restaurants in the United States. Recognizing the gold-standard of the FSC® certification, and influence of the trademark and organizational reach of the label, HAVI also managed the phase-in of the FSC® certified board and subsequently included the graphic on the hot cup.
![two people clinking McDonald's coffee cups](/sites/default/files/2020-11/McD%20Double%20Wall%20Hot%20Cup.png)
The resulting cup aligns with brand demand for sustainable products as well as consumer expectations for quality and corporate responsibility. The redesign promotes environmental sustainability and highlights McDonald’s FSC® certification and sustainable practices.
The new cup design provides the environmental and customer benefits with a cost-neutral impact. There has been a reduction in material use and freight cost due to packing capabilities since the redesign due to materials’ increased insulation, eliminating the need for a sleeve.
Packaging redesign in the U.S. has led to the elimination of 5.8 million pounds of packaging waste, surpassing the initial goal of 5.2 million pounds.