Packaging That Pops with Busy Consumers - Cloned

Packaging That Pops with Busy Consumers
Executive Summary

HAVI designs award-winning packaging for a new QSR menu item targeting on-the-go consumers.

Business Problem

A leading QSR chain planned to introduce a new portable, “poppable” snack for on-the-go consumers. They needed fun and functional packaging that preserves the integrity and freshness of the product, houses dipping sauce and is highly portable. And, it had to be easy to use by restaurant crew.

consumer happily eating food

HAVI worked closely with the chain to understand the customer and marketing behind the product and created a unique carton with a square bottom, rounded side walls and integrated sauce holder. The innovative design allows busy customers to comfortably hold the carton or place it in a car cup holder for convenient access while on the go.

busy consumers
Benefits/Return on Investment
Packaging Innovation and Marketing

HAVI designed a creative, ergonomic package with the on-the-go consumer in mind. With unique packaging features not typically seen in the QSR category, it reflects the product’s portable, “poppable” snack image.

Functionality and ingenuity

HAVI leveraged existing technology to create a cup-shaped carton with innovative top closure.

Operational efficiencies

The new cartons are easy for crew members to use and do not impact other products or service times.