Cooking Up Fresh Packaging for Bundt Cakes - Cloned

Cooking Up Fresh Packaging for Bundt Cakes
Executive Summary

Commercial bakery delivers a fresh-baked Bundt cake solution that keeps restaurant operations simple and allows for recycling.

Business Problem

A commercial bakery was tapped by a leading QSR to develop a Bundt cake product that could be served warm and fresh. While a scratch-made product was desired, the realities of raw ingredient receiving, storage and preparation made it clear that a more efficient process was needed.

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mini bundt cakes on a tray
Solution

HAVI worked with a supplier to find a baking pan that could go from frozen to high heat to accommodate filling the trays at the bakery, freezing and transporting them and baking on-site at the restaurant. They identified an FDA-approved material for a disposable tray that would meet the criteria but also allow for recycling.

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mini bundt cakes on a tray
Benefits/Return on Investment
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Efficiency and Consistency

The disposable tray streamlined production so the QSR could easily offer freshly baked cakes that were consistent in flavor and appearance.

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Sustainability

The pans can be included in most mixed recycling programs and a fully optimized case, pallet and truck system eliminated additional packaging that would accompany raw materials.

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User-Focused Design

The intricate design of the cake pan went through multiple iterations to protect product integrity from production to preparation.